Geotourism: "builds experiences"


Let's be disruptive...

Current tourism approaches focus on attracting visitors to regional areas with a “push” approach. Vouchers, airline discounts, TV advertising and price triggers. In a world disrupted by CoVid we need to re assess and become disruptive as well!

Geotourism involves a longer term more sustainable “pull” approach. 

Imagine a library of Story Trails. So many more opportunities for visitors to return and establish deeper connections with places and the wider region. Video Guided Story Trails seek to prompt the following emotional response.

“Take me there” followed by, “Seen it. Loved it!” Now, “I just want to share it.”

Geotourism nature