Guided Video Story Trails enrich destination experiences. The journey is important but, the anticipation of the destination is even more powerful. “Are we there yet?” Telling stories about our visit to a place, region or event provides us with the motivation to share with family and friends. Video guided story trails provide a guide and preview as well as “curiosity” to undertake the trail. On completion of a trail, we want visitors to say “Seen it. Loved it!” Then ask themselves “who can I share this story trail with?”

Optimal value is achieved when:

• A library of Story Trails is created maximizing visitor choices and desirability to extend their stay to experience more.
• Establishing a library gives your organisation exclusivity. Story trails WILL NOT be available to any other organisation, without your permission.

Traditional media fails the easy to re-use test, not to mention the environmental test. Brochures, pamphlets and websites are not suited to portable use. Also, they can be limited in content.